It really does - a group that will promote that location as a hub for quality businesses. Not necessarily retail, but quality.
I'm talking primarily of the part of the Pike from the Naval center to the intersection of the Pike (aka Market Street) and the Camp Hill Bypass. Anyone that drives that section of the Pike realizes that there is a large and growing population of empty buildings for lease on that stretch of road.
As business grows along the Carlisle Pike to the West, it is clearcutting the strip malls and other buildings on the Eastern section of the Pike of their occupants. There are several reasons why certain retail businesses would find the western section of the Pike more attractive - land for construction, more parking space areas, 4 lanes of traffic rather than 2 - but one good reason is because the developers of the malls and other businesses on the Western side are trumpeting the location to any business who can hear.
Eastern Carlisle Pike has no such voice. And there are benefits to this area for business locations as well. I suspect that more people actually live within walking distance of the Eastern Carlisle Pike than the Western Carlisle Pike, as defined above. Some of it offers views of the Conodoguinet Creek. It has a more local building flavor than the Western CP, which basically looks like buildings you can see on any main road in the country. I'm sure there are more - but nobody thinks about it, and nobody promotes them.
The last thing that residents near the Eastern Carlisle Pike should want to see are continuing and structural vacancies on this main artery. That can be the first step in a slow decline of the whole area, particularly if economics pressure property owners to lease properties to less reputable businesses. The Eastern Carlisle Pike needs a citizen group to work towards improving the visibility and reputation of that stretch in a way compatible with the area.