PSoTD

I never understood it, anyways - it just prevented advertising purchases for higher risk keywords. Do they want to sell inventory or not?

Yahoo Search Marketing has announced that it will eliminate its 10 cent minimum keyword bid for text-based ads in the United States. The change is set to go into effect this week, according to a Yahoo spokesman.

The pricing change “is simply the next step in Yahoo's ultimate goal of offering the most efficient pricing for high quality advertisers and continually improving the ad quality for our end users,” said Kristen Wareham, director of corporate communications for Yahoo, when reached by e-mail.