Okay, I will admit to having a Facebook account, and from time to time I go there and do some of the goofy questions and apps they offer, but I guess I don't get it. I see Facebook as a silly little diversion, and there's no way in the world I would pay to use it, and I find the advertising there just as useless as I find most of the advertising anywhere else on the Internet. So why in the world would Microsoft value it at $15 billion dollars? How?
I know that some of people are buying into some sort of "referral" model of advertising that will somehow become more effective on Facebook, but I don't think so. I have found that the outside messages - advertising, news feeds, etc., - on Facebook are actually MORE ANNOYING there than they are in other places. Why? Because in other places, they're just competing with some other big company's noise, but on Facebook, they're competing with information about - and from - people I actually, or at least sorta, know. The advertising drops even more significantly on the "matters to me" scale by comparison.
So... once again, I just don't get it.