I wrote yesterday at Suburban Guerrilla about a similar situation in Florida.
It's a trend, though, so this story is in Michigan.
Ever wanted to put your name on a park bench? How about a jungle gym, soccer field or baseball diamond?
Break out your checkbooks, Novi. Now you can do just that.
For as little as $100 a year for a meeting room or up to $15,000 for a ball field or beach, the Novi Parks Foundation is offering individuals and corporations the chance to purchase naming rights to the city's recreational venues for three years.
"As money keeps getting tighter and tighter, with more money going rightfully to services like police, fire and roads, we started thinking of ways to generate revenue to keep up our parks without increasing resident taxes," said Dave Staudt, president of the Parks Foundation, a nonprofit established in 2004 to raise private dollars to enhance parks and recreation programs.
Parks officials hope to raise about $200,000 annually once the program reaches full speed. The money will be used to supplement the parks and recreation department's budget for park maintenance projects that might otherwise go unfunded. The parks department has a $3.8 million annual budget, of which $1.2 million comes from a parks millage, $800,000 from program fees and the remainder from the city's general fund.
Novi's first donor is Telcom Credit Union, which purchased $2,500 naming rights for the playground at Power Park behind City Hall, said Cindy Tschirhart, Telcom's director of community and business development. New signs will go up in about a month.
There are no plans to rename anything that's already named for a person, such as the Tim Pope Memorial play structure, which honors a former council member. But some residents are concerned about commercializing the city's parks system, which includes seven parks encompassing 936 acres.
"It's an innovative idea, but I worry that things could get excessive and everywhere you look there will be a company sign," Mitch Greene said.
And I have the same concerns as yesterday:
Probably the biggest problem I have with this is that the determination of "client" gets blurred in this process. Yes, there is still the "play client", but now there is the "advertising client" as well, and eventually what happens is that future development goes to meet both. Are community parks destined to go the way of "amusement parks", where every moment of fun also serves to upsell another item? Is that what we want our community parks to be? Do kids have to be bombarded with advertising everywhere they go? Will parks eventually only be situated in areas which are literally surrounded with shops and fast food places that are meant to sell to kids? We're heading towards Disney here, on the public dime.