After talking to my daughter and niece on the way to the airport last week, it's become apparent to me that "rock music", however defined, is being seen by a good chunk of their generation as "uncool". Rap is cool. Rock is heading towards the Boone Family territory.
Is there any point for anyone trying to do something to change that, and if so, what would that "something" be?
In many ways, I can't blame their generation. I try to listen to radio - to the stations that play "classic rock", and for a great portion of that experience, I feel the overwhelming urge to change the station too. It sucks. How is it possible to convince a generation that rock music is great by playing the biggest hits of Journey and Boston? It can't be done.
No, there is something going on with "classic rock radio" - and that something is a generational suicide of the music format. Yes, there is a generation or two that will still listen to most of that big hit crap, that time travel back to their days of yore and are so mesmerized by their memories associated with the music that they aren't cognizant of the major suckitude of the actual music. But why should any child of 12 or 14 or young adult of 20 listen to a music style represented so often on radio with the warbling banalities of Steve Perry? Who believes they should still have to listen to "We Built This City" 20 years after it first attacked the airwaves?
I cannot blame the upcoming generations.
So... the first thing that should be done is - kill classic rock radio to save rock music. If you really love rock music, quit listening to it on the radio. Buy it, borrow it, whatever, but don't support the local schmucks that think that playing the same three Bon Jovi songs every day is the golden goose. Slay their goose, for it is actually a big fat flightless pigeon infected with avian flu and West Nile Virus. Run away. Go elsewhere. Save rock music for a generation that hasn't had it poisoned with broadcast mediocrity yet. There's still hope, but we won't find it on radio call letters.