I received a spam fax from some company called Kipling's Who's Who, and you know the drill, they want to include me in their directory of Who's Who in business and fill out my listing information and in a few days after I do that I'll get hit with a push to buy their book. Who buys these things, anyways? Who cares whether they're listed in such a thing? Do these people also keep the telephone book if they're listed there, or keep every article that quotes them?
It might even be worse than a pitch to sell me - they could sell lists to spam me. I don't see any disclaimer on their site. By responding, I could be grossly increasing the junk I already get.
I bought a book once that quoted me - a real book about the Internet industry with case studies, not one of these bizarro directories - and I was sadly disappointed with the book. I was in there, but the entire book was boring to me, and simplistic to boot, and there's no way anyone I know of would care that I was in it. It's down in the basement in a box somewhere, and it was a waste of twenty something dollars of mine. Ego made me buy it. Not again.


