As I've said before, I do the grocery shopping each week. Recently a Giant supermarket reopened - bigger, glitzier, more endowed with specialties and services that I don't need. And a Wegmans promises to open a couple of miles the other direction, with the same kinds of things.
Me? I go to Karns. It's a local supermarket in Central Pennsylvania, and their big claim to fame is that their meat department is fantastic. And, in general, I'm very happy about the quality and cost of meat there. The rest of the grocery isn't necessarily better than anyone else, but it is functional, and I suspect their prices pretty much fall in line with the other grocery stores in the area.
I go to Karns because of convenience, and the meat, and the lack of crowds. I go on Saturday morning, when other groceries are teeming, but Karns is just doing a steady clip of business. Often I'm one of the younger shoppers there, and I'll be turning 47 in a few weeks. In some ways they cater to the older population of our area. They use smaller carts, which are easier for older people to push around, and are more appropriate spacewise for a 1 or 2 person household. I see more cereal products in particular that seem to me to be old-fashioned or not of interest to anyone under 30 than I remember in other groceries. I suspect there are other product areas that may also be more dedicated to the older population.
But I wonder. Karns doesn't try to be a "cool" grocery to attract younger buyers. It seems to have an older population as its core market. It isn't a big chain that can have many marketplace specialty stores - it is what it is. So, as their older market ages, and eventually... stops shopping there, how does Karns survive?
I don't really know, but I'm curious as to how this will work out. I like Karns, and one of the reasons I like it is perversely because it does NOT try to be a "cool" grocery store. It operates within a limited premise of what a grocery store is, and leaves the drycleaning and fast food restaurants and dog grooming for other businesses at other locations. Karns' management appears to be satisifed with delivering within the traditional scope of "groceries". I can respect that.
One of the reasons I do not like the new Giant is the horrible parking setup they have. One of the reasons the Wegmans may not be my choice is that it's further away than Karns, and in a heavy traffic area.
That leaves me in a position of actually rooting for Karns. I'm just hoping that as a business, they're getting enough business. I'm hoping we'll be living in the house we currently live in for the next 13-14 years, until the kids get out of school. That's a lot of groceries. At this point, I'd prefer to do the shopping at Karns.



I am, and have been for years, the regular grocery shopper in our family (it was a trade of chores around the house, and I much prefer the grocery shopping chore). Our oldest child is nine, and we have been in the somewhat lazy habit of buying cookies for use as after dinner treats for several years now.