If you're a condo or apartment dweller with a bad case of Halloween lawn decoration envy, you're not alone. Last Halloween Americans spent $780 million on Halloween decorations, part of a $3 billion Halloween industry that is "boo"-ming by an average of 53% a year. And the bulk of that Halloween decoration spending went to outdoor yard decorations; the more elaborate the better. So how can yardless Halloween fans get in on the devilish decorating fun with an equal amount of bloodthirsty creativity shown by the happily yarded? With collectible Halloween villages!
After Christmas (by far the frontrunner), and arguably Independence Day (by sheer flagitude), Halloween is the next highest decorative holiday of the year for homeowners around the United States. These holidays generate huge industries which generate huge revenues for creating such decorations and entertaining home novelties. It's enough to make you wonder what the next big decorative holiday will be. There are industries to feed.
The real key to a decorative holiday, it seems to me, is that it has to appeal to both genders and to most if not all ages. It needs common denominator status on things such as religious value and believability. It needs loveable fable status that can serve as replacements for original holiday purpose, particularly in the case of religious holidays, for those who are less faith-oriented. Christmas has that in spades, from Santa Claus to Rudolph the Rednose Reindeer to Scrooge. Halloween has it with its various monsters. But few other holidays have it. Yes, Easter has the Easter Bunny, but men tend to steer away from proudly decorating their abodes with rabbits and baskets.
Give Easter another, more "manly" fable, and it could be the next big decorative holiday. Short of that, it leaves the game open for other contenders:
St. Patrick's Day. It has the leprechaun and the shamrock - and a color. But there's the nationalistic view of the holiday, and to a lesser degree, the religious view of it as well. It's a colorful celebration day, but will Americans adopt it as their own?
Valentine's Day. Do you really think the chocolate, flower and gem industries are going to let the home decoration industry start nibbling away from money spent for this holiday? Not gonna happen.
Thanksgiving. It does have a mythical proportion to it, and it has a 4 day weekend for many folks. But it's sandwiched between Halloween and Christmas, and a lot of
people see Thanksgiving weekend as the time to start pulling the Christmas decorations out. They don't want to have to put away the Thanksgiving decorations at the same time. I just don't think it's the next big decorative holiday.
No, I have a holiday in mind that really doesn't have industries taking advantage of it to sell product, other than generic holiday sales. And I think it is a shame. There's a holiday out there that needs a brilliant marketer to grab, a holiday that many Americans wonder why we celebrate it anymore, a holiday that is worth celebrating and worth remembering and worth having fables that young and old, man and woman, Christian and non-Christian will appreciate.
That holiday is Labor Day. There are fabulous stories of working men and women in this country, fantastic stories of the improvements in lives by the activities of unions. The problem may be that there are too many true stories, and not enough fables that celebrate working. If nothing else, unions should work together to fund a creative effort to invigorate the Labor Day holiday, because that would also re-invigorate an appreciation of labor and unions as well.
And then... maybe cash in on that industry as well.