I’m so glad Dylan posted the entry he did. There is something I’ve wanted to write about for awhile and this provides a good catalyst.
The nurse’s office at my kids’ elementary school keeps some extra clothes on hand in case the younger children have accidents. It recently came to my attention that they had very few girls underpants (don’t ask me how I know this). Next time I was in a store that carried them I bought some to give to the school. It was hard to find regular briefs. There were plenty of bikinis and low cut styles, but very few briefs. Fortunately no thongs.
This past summer just about your only choices for fall girls’ sleepwear were character related (Dora, Disney Princess, etc.) and things like looked like Gaborwear, feather boas, opaque negligees, and so on. So much for flowered flannel nighties.
This spring look at the shorts being marketed for little girls and little boys. Boys’ shorts are nearly knee length with lots of pockets for rocks, dead chipmunk parts, cards (Pokemon, YuGi’Oh, baseball), and so on. Girls’ shorts have inseams about 2 inches long, made of spandex, often with side slits and with no pockets. What message does this send? It might as well all be made by the House of Hootchie Mama.
Look at toys. The hot new items for girls are Bratz Dolls. They are big eyed, curvy, thin, dressed in clothes with most midriffs showing, and usually stand hipshot. If you look hard enough you can find Ello’s (sort of like Legos for girls), and computer games like Barbie as Rapunzel where Barbie has to redecorate the castle, and find the missing jewels in order to rescue Prince Stefan. In the great majority of games and movies aimed at girls there is a love interest. Games and movies aimed at boys tend not to. What is this teaching? That girls are incomplete without a boyfriend?
I wonder how much of this attitude is created by marketers and how much is responding to research on what girls want. I only know that I don’t like it very much.
(cross-posted to Above Average Jane)