If you saw the cover of last week's issue dedicated to the Baby Boomers turning 60, I hope you agree with me that Newsweek couldn't have been more vapid in their image selection if they tried. The great majority of people on the cover are from the entertainment industry - Stallone, Liza Minelli, Candace Bergen, etc. Did these people actually pay Newsweek for the spot? Otherwise, why promote them as indicative of Baby Boomers turning 60? They're tinseltown. And then there were a few politicians - Bill Clinton and George and Laura Bush.
Is this what the baby boomers want to be remembered for - these kinds of individuals? I think not. Newsweek, once again you present the most feeble shallow image of a story that you can find.
Others weighing in on this cover: Creative Ink, 50-Plus Marketing


