It looks to me like the American Horse Council has a bad case of association lobby-envy.
The first symptom is hyperbolic fever. As in, our members made this country the great place it is...
Check out their exciting press release from Wednesday...
MOST COMPREHENSIVE HORSE STUDY EVER REVEALS A NEARLY $40 BILLION IMPACT ON THE U.S.ECONOMY
First paragraph:
The horse industry in the United States contributes $39 billion in direct economic impact to the US economy and supports 1.4 million jobs on a full-time basis, according to a new study released today by the American Horse Council (AHC). When indirect and induced spending are included, the industry's economic impact reaches $102 billion. The study also estimates the horse population in this country has reached 9.2 million.
I wonder how much economic impact bloggers create when indirect and induced spending is included... Or nudists. Or pie-eating contests. Or the game of chess. Does that number really mean anything?
Now this study wasn't just from AHC. No...
The study, conducted by Deloitte Consulting, LLC over the last year, was commissioned by the American Horse Council Foundation with major funding support from the American Quarter Horse Association, The Jockey Club, the National Thoroughbred Racing Association and Breeders' Cup Limited, Keeneland Association, American Paint Horse Association, American Association of Equine Practitioners, U.S. Trotting Association, Thoroughbred Owners and Breeders Association and the U.S. Equestrian Federation.
All these groups aren't going to get together to create these "statistics" for no reason. Deloitte ain't cheap. Nope, they want something. Wonder what?
Here's some ideas, from the Whittier Daily News:
"Even though they're not used as much in commerce as they once were, horses are still an important part of many people's lives," said Jay Hickey, president of the horse council. "It's an agribusiness. It's a sport. It's gaming. It's a breeding industry."
Hickey said the horse groups had no particular aim for the study other than getting fresh research on their industry. However, trade groups in Washington frequently use such studies when lobbying Congress and the executive branch for policies that would help their industry, and the horse lobby has several of those.
Equine groups are pushing for more favorable capital-gain tax treatment of horses. They want to be eligible for federal disaster relief. Several states allow slot machines at racetracks, and racing interests in others, including Texas, want to do the same. They generally oppose laws that would ban or limit Internet betting.
The groups also are lobbying for more public land to be available for riding trails. In urban areas, from Long Island to Dallas, stables and other operations are being pushed out to make room for homes and other development.
That's right, the horse folks are saddling up for Congress and State Legislatures. First step: create a bunch of "statistics" for decisionmaker consumption. They're going to come to the trough with fine Deloitte tack, but don't expect them to politely wear horse diapers, so wear boots if you're in a capital.
And don't be surprised if you hear that Deloitte is doing a study for the American Fancy Rat and Mouse Association next year. After all, pet mice have indirect and induced spending economic impact, too.