Lobbying and BloggingI posted this last week at the Unpaid Punditry Corps, but wanted to repost here this week as I plan to scope out some more ideas about lobbying and blogging...Bloggers tend to follow journalists to write about stories. If a story shows up in the Washington Post or the New York Times or Fox News, it's likely to be blogged about. It is much rarer that the process works the other way - a blog story becomes a journalist's story.
It doesn't have to be that way. Newsgathering is a systematic process. If blogs could operate more systematically at times - not necessarily controlled by a central processor, but a voluntary process that creates overall value, then bloggers could more routinely become the source rather than the distributor of news.
One way to do that is to pick arenas where the news media fails and that are completely underreported. And in governing, there is a clear, obvious candidate that is generally undercovered by traditional news.
Political blogs have made large strides in the past two years in impacting political campaigns, in fleshing out the impacts of policy, in expanding campaign contribution models, in exploring what is reported in the news media and why various pieces of the news media report the way they do, and on getting into the sausage-casings of legislation, as far as legislators are concerned.
And, in the arena of lobbying, I think blogs could really benefit the general public's understanding of how things work in Washington DC, could work in a relatively nonpartisan fashion, and work to make a fundamental change in how government activity is reported.
Currently, blogs mostly avoid any effort of exposure of what goes on among lobbyists. There's nothing systematic in reporting on their activites, in providing any kind of detail about who the players are. Lobbyists operate in the relative dark of the news. When lobbyists become newsworthy, it is quite often disastrous for the individual or firm that's been found in newsprint, because it's usually relating to some pending scandal.
I'm not suggesting that all lobbyists are scandalous - not even the big lobbying firms. ;) However, they are the one major player in the governing process that news media, and now blogs, fail to try to cover as part of routine. It's a disservice to everyone's understanding of what is actually going on in DC.
Sometimes, the relationship of lobbyist to government power source makes it clear that the lobbyist ought to be monitored for newsability.
For example, here.I'm going to flesh this out in the next week, but I have a suggestion. There should be a Blogger Registry of all the firms and individuals - the "for-contract" lobbyists - working the Federal Government. (This could be expanded out for beyond the "for-contract" lobbyists eventually, but it's important that the process focus on the "for money" rather than the "for issue" lobbyist players to start.) Every serious political blogger, if they define themselves as such, could and should "adopt" one of these Firms. Once a week, or at the least, once a month, the blogger should provide a news update on the activities or information acquired about that firm. It's the starting point for pulling together publicly accessible information about lobbying firms beyond their own web sites. Eventually, the content might be useful in a wiki.
At the very least, contract lobbyists would know that there is a public accessible "monitor" of their activities. Eventually, so would decisionmakers in government. That seems like a real benefit to governing provided by blogging, and a real benefit for political bloggers as well.